Impact & Results
This page shares the outcomes behind the projects I’ve worked on: from award nominations and licensing wins to successful launches and consumer engagement. It’s a behind-the-scenes look at what happens when thoughtful design meets tangible results.
(one of my most successful toys in packaging, on-shelf, or in a consumer's hands)
Licensing Successes
Strong character design and brand understanding are at the core of my licensed work. I’ve helped bring products to life for beloved IPs, creating items that honor character integrity while connecting with today’s consumers.
Collaborated on [specific movie/line]
Delivered on-model designs that passed studio approvals quickly
Contributed to art direction
(licensed toy alongside official character art, a packaging close-up, or shelf presence in a store.)
Awards & Industry Recognition
Toy of the Year Nomination
[Any other awards or press mentions, even if team-based]
[Design/innovation features, blog write-ups, internal acknowledgments]
(Product shot next to the award logo or nomination badge, or a clipping from a feature article or press mention.)
Launches & Sales Performance
My designs have gone from concept to shelf in major retail environments, contributing to successful launches across multiple product cycles. While I often work behind the scenes, the success of these launches reflects the collaboration, clarity, and creative focus I bring to every stage.
BITZEE Walmart’s launch has end caps in 3,300 stores
I was one of 5 designers on the Disney Licensed Multi Hardlines team, our products acctounded for 50% of NA hardline revenue
I managed the Disney/Pixar Novelty category
Licensed Novelty 2023 Earned Revenue : 3,318M / Projected Earned Revenue for 2025: 5,490M / Projected Growth YOY: 15%
[Project Name]: Successfully launched in [Retailer(s)], [Year]
[Project Name]: Surpassed projected sell-through in first quarter
[Project Name]: Expanded into follow-up SKUs due to demand
(In-store photo (displays, endcaps))
Consumer & Community Response
Quotes or reviews from buyers, parents, or toy fans
Mentions on social media or forums
Customer feedback from testing or user research
(Pull quotes in large typography, a small carousel of Instagram posts or user images, or side-by-sides of kids engaging with the toys. User-generated content if available (e.g., photos of kids playing with the toy).)