Disney Signature Collection Line
Project Management & Creative Collaboration
The Disney Target Shop-In-Shop Signature Collection line brought together 24 fully sculpted Disney characters across multiple franchises, developed under a condensed production schedule. I was the central creative liaison between Just Play and Walt Disney Animation Studios, ensuring brand integrity and design excellence across every phase of development.
My Role & Responsibilities
Organize a compressed timeline; one that would normally take months was condensed into weeks.
Facilitate communication between Just Play’s design team and Walt Disney Animation Studios.
Implement creative feedback, including detailed redlines on character sculpts.
Manage multiple concurrent timelines and stakeholder review cycles.
Ensure all assets are approved, finalized, and ready for on-time retail launch.
Challenges & Solutions
Key Challenge:
Balancing a fast-tracked production timeline with the creative expectations of multiple stakeholders.
Solution:
I established clear review checkpoints, prioritized transparent communication, and tracked deliverables across teams ensuring feedback timelines remained aligned with production deadlines.
Outcome & Results
The line launched on schedule, meeting both timeline and creative benchmarks, with positive reception from retail partners and internal teams.
Closing
This project was a rewarding opportunity to merge my creative experience with cross-team leadership and contribute to a final product that was both well-executed and delivered on time.